Canada 
Do you have a passion to build brands consumers can not live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential?
If so, then joining P&G’s world class brand management & marketing team is for you! You will lead a brand’s strategic choices and vision, holistic brand communications across all media and consumer touchpoints, while collaborating with multiple functional, customer, and agency partners. You will be in-touch with consumer needs, anticipate the future and create innovative techniques to win their devotion, and increase market share. So are you ready to immerse yourself in understanding the ever-evolving, global consumer and shopper to grow brand equity? Are you inspired to challenge paradigms and push creative boundaries to propel brand building and marketing to a new level? Then join us and delight consumers with brand experiences that make a difference in their lives.
Marketing in Canada
We believe we have two moments to touch consumers: when they choose the product in the store and when they use it at home – what we call the “two moments of choice”. The first moment is what we focus on seriously when marketing products. But we also need to reach consumers in over-saturated markets. To narrow in and strengthen advertising effectiveness, P&G employs another principle, “What, Who, How.” As a P&G marketer, you will pinpoint a product's image (what) and target demographic (who) in order to determine what vehicle (how) is most effective in relaying their message to consumers.
Meet Stephanie, a New Hire in Marketing
